From Product Strategy to Marketplace Development
​Brightside Solutions helps you find the right path.

Health Net of CA/Centene

The Brightside Align solution helped identify which small group products were performing and which were not in three distinct performance areas: Revenue, Membership and Margin. After rationalizing data and performing market analysis Brightside Align provided scoring for hundreds of products across 19 different regions along an array of over 20 varying attributes. 

This analysis identified which products Health Net should invest further in, make changes to, and potentially sunset over time.

Blue Shield of California

Brightside helped Blue Shield of California develop winning strategies for products in the individual and small group markets.  

​With health care reform in our rearview mirror health plans and exchanges will be looking for intended and unintended consequences and adjusting their products accordingly.  

Covered California/State of CA

Brightside Solutions Consulting Services, formerly The Tori Group, is proud to have been an integral part of launching Covered California. Hired by the State of California Brightside assisted in a multitude of efforts leading to the successful implementation of the Affordable Care Act.  ​

Whole Foods

Brightside Solutions Consulting Services worked closely with the Whole Foods western region leadership team on their new initiative, Full Spoon.

An employee engagement program from Whole Foods Market, Full Spoon is an innovative healthy eating program designed to inspire and sustain employee wellness at work, home, and in between. The Brightside Solutions team consulted on development of the product design and sales distribution strategy by advising employer engagement and wellness needs, as well as by identifying opportunities in the marketplace for nutrition-based solutions.

The Vitality Group/Discover Health

Brightside Solutions Consulting Services worked with the world's largest health and wellness vendor to expand their product portfolio, develop new markets and continue research about effect behavioral change program elements.