Is Your Product Portfolio Working? Do You Know?
We can tell you! Learn how we do it!
Our Brightside Align Methodology helps health insurance carriers evaluate their benefit plan portfolios to identify non-performing plans & improve overall portfolio performance.
"To be an effective product organization, you need access to reliable, actionable data to make pro-active decisions that drive market growth. I see that as the real value of Brightside Align —having complete data to better manage the portfolio, including the elimination of plans that just aren’t working anymore." Micheal O'Neil, former Vice President, Product Development/Market Alignment/Strategy