"To be an effective product organization, you need access to reliable, actionable data to make pro-active decisions that drive market growth. I see that as the real value of Brightside Align —having complete data to better manage the portfolio, including the elimination of plans that just aren’t working anymore."
Micheal O'Neil, former Vice President, Product Development/Market Alignment/Strategy
Brightside™ promotes optimization through its innovative decision support methodology, model, and process that synthesizes relevant anecdotal and analytical information to optimize portfolios.