INPUT

GENERATE NEW IDEAS

PROPOSED PLAN DESIGNS
ROADMAP
​PLAN PORTFOLIO 
MARKET NEW PORTFOLIO

​LAUNCH
EVALUATE

ACTION

CAST WIDE NET


​PROTOTYPE
​

​IMPLEMENT
DESIGN CREATIVE
LOAD PORTFOLIO
KPIs

TO DOs

EVALUATE
TEST
​RANK

TEST
REVIEW
ADJUST
PRESENT
ALIGN
MODEL
PRICE
STAGE 
ROLLOUT
COMMUNICATE
LOAD 
SELL
ENROLL
MONITOR
EVALUATE
ADJUST

OUTPUT​

VALIDATED CONCEPTS

FINALIZE PORTFOLIO DESIGNS
IMPLEMENT-ATION PLAN
MARKETING & 
LAUNCH PLAN
MEMBERSHIP
GROWTH & STABILITY